Events with coupon discounts

You can boost your marketing efforts and encourage more registrations to your events by offering your audience coupon discounts to your events. Coupon discounts are configured account-wide first and then enabled on events separately. You can create an unlimited amount of coupon codes and make them active or inactive, as your needs dictate. Coupon discounts can be used for external attendee registrations and internal manual registrations.

In this article

Examples of coupon discounts

You can create many different kinds of coupon codes:

  • General coupon codes that apply to any of your events
  • Specific coupon codes that only apply to a particular event
  • Individualized coupon codes that are only given to a specific person (these can be used as a credit or gift voucher)
  • Internal coupon codes that are reserved for manual registrations only

Note: You can name your coupons any way you like, and make them as easy or as difficult to share.

How to use coupon discounts

To enable coupon discounts, follow these steps:

Go to your account Coupons from the primary navigation menu.
Select add New Coupon. This will present you with a screen to configure your coupon.

Create a unique coupon code. You cannot have two coupon codes with the same name.
Select the Coupon Type and enter the appropriate discount amount.

Choose whether you would like to give this coupon a Global Assignment, meaning that it would apply to all events that have the coupon feature enabled. You cannot remove a global coupon from an event unless you have this box unchecked.

Select Coupon Status. You can change this anytime you need. For example, you can inactivate coupons temporarily or permanently. This is also where you would define any coupons for internal use only; these coupons are not available for public use.
You have the options of setting an Expiry Date, Max Limit, and Description for your coupon.
Be sure to Save & Exit when you have finished configuring your coupon. You are now ready to apply the coupon to an event.
Go to Step 2 — Pricing & Payment when you are creating or editing the event that you want to offer coupons for.
Check the box "Enable coupon / promo discount codes". You can enable or disable this feature on the event at any time.

Assign coupons from your available coupon list.

When you are finished configuring this step be sure to Save & Exit or proceed to the next step.

How other pricing features impact coupon discounts

  • Multiple Price Categories: Coupons can be used on events with multiple price categories. They will apply to each category in the same way. If you want a coupon to only apply to a certain price category, you can control this somewhat by being selective who you give the coupon code to, but there is no guarantee that it will not be shared and used by an attendee from another price category. 
  • Early Bird: Coupons can be used on events with early-bird pricing. The two features do not impact each other, and the attendee can get both the early-bird pricing and a coupon discount on top of it.
  • Volume Discounts: You can enable both coupons and volume discounts for an event, but only one of these discounts can be used by your attendees. If they decide to apply a coupon code, the volume discount gets disabled on their registration form. If they decide to use the volume discount, they cannot use a coupon.
  • Add-ons: You can enable both coupons and add-ons for an event, but coupons only apply towards the price of the event. They do not apply or provide any discounts to add-ons.

How coupon discounts are displayed

When a person is interested in registering to one of your events that has a coupon code enabled, the price they see for the event on the event page and your event portal site is the regular price. The customer needs to have the coupon code and apply it on the registration form in order for the discount to be reflected in their final total.

On the registration form

Your customer will be provided with a field on the registration form under Price Details, where they can enter and apply a coupon code if they have one.

When they apply a coupon code, the discount will be immediately reflected in the price. If they need to remove the coupon for any reason, they can also clear the coupon to return to the regular price.

On the confirmation receipt email

Your customer will see details of their payment on the confirmation receipt email, along with a price breakdown indicating that a coupon code was used and the amount of the discount that was received.

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