Event discoverability on search engines

When you create your events on Corsizio, you publish them online so they can be accessed publicly and have links that can be shared on websites, social media, email, or other outlets. This also means that your events can be found on Google and other search engines indexing web pages.

NOTE — You cannot accept online registrations if you do not publish your event. Unpublished events can only receive manual registrations that you enter internally from your dashboard.

Whether you would like your events to be found or not, it is helpful to keep in mind that individual event pages are not that easy to find on search engines, given the billions of indexed web pages. The exception would be if someone is using the exact keywords of the event they are interested in because they already know what to search for or if the event is tremendously popular.

How to Increase Your Event Searchability Online

If you would like to increase and improve the likelihood of potential attendees finding your event page to register, then consider taking the following actions:

Create a good descriptive title of your event that captures keywords integral to your event. For example, if you are hosting a particular art class, don't use a generic title, such as "Art Class for Beginners." Instead, define the class as best as possible to narrow things down and have a higher chance of reaching your target audience, such as "Watercolor Art Class for Adult Beginners in Montreal."
Write a thorough event description with as many keywords and SEO terms as possible for your event. Be sure to include who is the intended audience or ideal attendee, what students can expect to learn, the breakdown or schedule for the class, what to bring to the event, where it will be located, who is teaching it, etc.
Share your event info and page links on all of your social media. You gain more exposure and searchability by sharing your events on social media. Of course, you must consider that social media is inundated today with millions of posts that compete for each person's attention. Make your posts stand out by making them visually appealing and easily searchable. Be sure to use relevant hashtags and create images or videos that attractively reflect your event when posting. Don't post links without any explanations or supplementary content. Instead, create an inviting description that is further enhanced by your images, videos, and hashtags.
Consider marketing your events through online ads. While this can be a financially costly option, as opposed to the previous ones, the return may be worth your investment if your event is large enough to justify the costs. Using ads to promote event links and increase their discoverability can significantly increase the chances of the right audience finding your events and registering for them. However, to be effective, you must know how to use such paid ads correctly and in a way that will benefit your business; otherwise, you may waste money.

How to Decrease Your Event Searchability Online

If you want to decrease the likelihood of people finding your event page for any reason, apply the opposite actions of those listed above.

Make your event title very generic or vague. In such a case, you would want your event title to be only something simple like "Art Class for Beginners," which, if anyone is searching for, would bring up thousands of searches before the likelihood that anyone would find your event.
Write a short and generic event page description, or do not write one at all. Write as little as you need to tell your audience about your event, or avoid filling in the event description altogether. The fewer keywords you have, the more buried and unsearchable your content becomes on search engines. If you already have a pre-determined audience that will register for your event(s) and only need to send them the link to the event registration form, you may want to omit writing an event description altogether.
Don't share links to your event page anywhere online. In this case, you would only communicate about your event with your specific audience in person or via a closed group or an internal company platform. Remember that if you share any links via email or elsewhere, those with whom you share them may still leak the links publicly unless otherwise instructed and trusted.
Unpublish or archive old events that have passed. This will remove the old event page from search engines the next time the search engines try to crawl and index the page, as it will no longer be publicly accessible.

How to Fully Remove Your Event Pages From Search Engines

STEP 1: To stop public access to an event page, you must first unpublish or archive it. (Archiving will automatically unpublish it.)

STEP 2: Once your event is unpublished, you can Request a refresh of outdated content in Google Search. (Explore what options may be available for other search engines.) How search engines handle this is up to them, but generally, pages that are no longer available online are deleted from the search index.

If you do not wish to submit anything like this, you can wait for the search engine to eventually crawl and index the same pages again to find out that they are no longer available and update their database to remove them. Corsizio has no control over anything related to search engines.

No Full-Proof Guarantee

Ultimately, it is not possible to guarantee that your Corsizio event pages will not be searchable or discoverable if they were published online. Anytime something is published online, it is indexed by search engines and may be copied or duplicated by other sites or platforms.

The only way to secure something completely outside of the public domain is to use a password-protected approach where you and your users log into a specific portal where you can create and manage everything related to your events and registrations, and they can find these events and manage their registrations to them. Such secure and often custom-built solutions are common in large corporations and post-secondary education institutions.

Corsizio was not built to contain events within a closed system or require your customers to have their own Corsizio accounts that provide password-protected access. Therefore, there is no functionality that would prevent search engines from indexing your event pages if they have been published. If this is a critical feature that your business requires to run events, then Corsizio will not be the right service for your needs. However, to prevent unsolicited registrations to your events, we provide you with the ability to restrict who can register for your events, and this is explained in the following help doc: Events with restricted or private registrations.